Digital Marketing
Digital Marketing Internships Summer 2022

Digital Marketing Internships Summer 2022

How to Find the Perfect Digital Marketing Internship Job for You

Internships can be an excellent way to launch your career in the digital marketing field, especially if you’re just getting started. But where do you start? How do you know if an internship is right for you? What skills should you look for in an internship position, and how do you apply effectively? This step-by-step guide will take you through everything that you need to know to find the perfect digital marketing internship job for you.

Decide what kind of company you want to work for

One great way to make sure you land a good digital marketing internship is by thinking about what kind of company you want to work for. For example, if you’re an aspiring social media guru, an internship at sports or fashion brand might not be ideal. Instead, consider working at a marketing firm or consulting agency so that you can learn all kinds of digital marketing skills, rather than just one. This way, when it comes time to apply for your first job post-graduation, you’ll have more options and more experience under your belt.

Look through job postings

This is a no-brainer, but it’s also easy to underestimate how many job postings you should look through. Even if your dream internship isn’t listed on an employer’s site, there could be posted internships with similar duties that might fulfill your desire to work in digital marketing. If you already have a company in mind that has an advertised internship, look around at similar companies and see if they have any unadvertised jobs. The best way of doing so is simply by Googling company name + digital marketing. Be sure to check out pages like those for businesses’ parent companies or other subsidiaries as well.

Prepare your resume

While you could go through a headhunter or other third-party intermediary, most full-time internships are found through friends, family, and personal connections. Because of that, we recommend trying to find an internship via networking before heading out into the open waters of internet job searching. The earlier you do it, the better your chances will be that someone knows someone who knows someone else—and then you can ask them if they know anyone who hired digital marketing interns in the summer of 2022. Prepare your resume and cover letter (we recommend ours) in advance, and start talking up your interests around town. If a company doesn’t have any available positions at present but seems like a great fit, ask them if they know anyone else who might be interested in hiring an intern with some specific skills.

Send some application emails

Sending a handful of application emails is an excellent way to get your foot in the door with companies. But keep your searches targeted: Don’t spread yourself thin by applying for jobs across too many industries. (And don’t go overboard and send out 20 applications per day, either.) Try limiting yourself to about five or six applications per week. Depending on how quickly you hear back from potential employers, you can follow up with more applications later on in your internship search process.

Following up with an employer who doesn’t respond

When an employer doesn’t respond to your job application or inquiry, you should follow up with them. This shows that you are dedicated and interested in a career opportunity with their company. Be sure not to overdo it and be professional. A quick email or call is typically all that is needed after one week of not hearing back from an employer; however, if you don’t hear back after another week of follow-up contact, you can stop following up at that point because they have likely moved on from your application

Prepare your interview questions

A good interview can help you figure out if a candidate is well-suited for your company culture. Plan out your questions in advance, so you’re not scrambling during what is supposed to be a seamless exchange of ideas and opinions. Start with some basics about their experience (education, work history, etc.) and move on to more specific questions about how they hope to contribute and improve your company. Once that’s done, feel free (but definitely don’t be pushy) to ask any other questions that might come up as you talk with them or review their resume or application materials.

Marketing skills to develop

Aside from networking, internships are outstanding for coaching applicants’ critical abilities for their selected careers. And as an advertising and marketing intern, right here are some advertising and marketing abilities and processes you’ll possibly examine over the summer:

  • Digital marketing
  • Brand management
  • Marketing analytics
  • Technical skills (e.g. use of Google Analytics, Adobe Photoshop, etc.)
  • SEM/SEO & keyword research
  • Content marketing
  • Virtualization
  • Social media marketing
  • Administrative tasks
  • Influencer marketing
  • Newsletter writing & email marketing

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